Home When someone uses a branded coffee mug, cutting board, or coaster daily in their personal space, they develop what psychologists call "domestic brand intimacy" - a deeper attachment to the brand than items used only at work or in public. View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize View fullsize